U.S. regulators are in the early stages of an antitrust probe into whether Google Inc,,the top player in Web display advertising,,breaks antitrust law in how it handles some advertising sales,a source told Reuters on Thursday.
消息人士對(duì)路透社稱(chēng),,美國(guó)的監(jiān)管者正在對(duì)網(wǎng)絡(luò)廣告使用者谷歌是否違反了反壟斷法進(jìn)行早期調(diào)查,,調(diào)查將涉及谷歌如何進(jìn)行廣告銷(xiāo)售等,。(《芝加哥論壇報(bào)》)
四個(gè)月前,美國(guó)監(jiān)管機(jī)構(gòu)剛剛結(jié)束對(duì)谷歌搜索業(yè)務(wù)涉嫌壟斷的調(diào)查,,認(rèn)定后者并未人為調(diào)整搜索結(jié)果,,偏向自家服務(wù)。一個(gè)月前,,歐盟監(jiān)管機(jī)構(gòu)也表示準(zhǔn)備結(jié)束對(duì)谷歌搜索業(yè)務(wù)涉嫌壟斷的調(diào)查,,雙方最終可能達(dá)成和解。不過(guò),,此刻,,谷歌似乎又遇到了新的難題。
The US federal trade commission is investigating whether Google‘s DoubleClickadvertisingsubsidiary has illegally pushed customers to buy its other products,, the Guardian has established.
經(jīng)證實(shí),,美國(guó)聯(lián)邦貿(mào)易委員會(huì)正在調(diào)查谷歌的Double Click廣告機(jī)構(gòu)是否非法驅(qū)使消費(fèi)者來(lái)購(gòu)買(mǎi)其他產(chǎn)品。(《衛(wèi)報(bào)》)
美國(guó)聯(lián)邦貿(mào)易委員會(huì)通常會(huì)有不少的初級(jí)調(diào)查在進(jìn)行中,,許多會(huì)因?yàn)槿狈ψC據(jù)或者未對(duì)消費(fèi)者構(gòu)成一定的損失而停止,。
Double Click成立于1996年,是美國(guó)一家網(wǎng)絡(luò)廣告服務(wù)商,,主要從事網(wǎng)絡(luò)廣告管理軟件開(kāi)發(fā)與廣告服務(wù),,對(duì)網(wǎng)絡(luò)廣告活動(dòng)進(jìn)行集中策劃,、執(zhí)行、監(jiān)控和追蹤,。谷歌在2008年以31億美元成功收購(gòu)這家企業(yè),。
When the FTC approved Google’s purchase of the display ad firm DoubleClick in 2007,the agency said it would“closely watch”whether Google would use the purchase for anticompetitive conduct.
早在2007年聯(lián)邦貿(mào)易委員會(huì)批準(zhǔn)谷歌購(gòu)買(mǎi)廣告公司DoubleClick的時(shí)候,,委員會(huì)就曾說(shuō)過(guò)它將密切觀察谷歌是否會(huì)利用此次收購(gòu)來(lái)從事反競(jìng)爭(zhēng)活動(dòng),。(《華盛頓郵報(bào)》)
According to Bloomberg News,the FTC is investigating whether Google is using its top spot in the $17.7 billion U.S. display ad business to push companies to use more of its other services,,which could be illegal under antitrust laws.
據(jù)彭博社消息,,聯(lián)邦貿(mào)易委員會(huì)在調(diào)查的是谷歌是否在使用其價(jià)值177億美元的屏幕顯示廣告業(yè)務(wù)來(lái)驅(qū)使客戶企業(yè)使用更多其他的業(yè)務(wù),而這根據(jù)反壟斷法可能是不合法的,。(�,?怂股虡I(yè))
根據(jù)統(tǒng)計(jì),美國(guó)數(shù)據(jù)顯示廣告開(kāi)支在2013年仍將保持兩位數(shù)的增長(zhǎng),,而谷歌在這一業(yè)務(wù)領(lǐng)域仍然占據(jù)首位。2012年,,谷歌在數(shù)字顯示廣告業(yè)務(wù)方面的收入達(dá)到22.6億美元,,而2013年有望增加到31.1億美元。谷歌廣告業(yè)務(wù)的增長(zhǎng)是否采用了合法手段確實(shí)令人關(guān)注,。
A probe of Google’s display-ad business would come after the FTC closed its review of Google’s search business in January without taking any action. Rivals such as Microsoft,,Yelp and Expedia had pushed the agency to hit Google with a lawsuit.
對(duì)谷歌網(wǎng)頁(yè)廣告業(yè)務(wù)的調(diào)查可能從1月份聯(lián)邦貿(mào)易委員會(huì)結(jié)束其對(duì)谷歌的搜索業(yè)務(wù)的調(diào)查而沒(méi)有采取任何行動(dòng)之后。競(jìng)爭(zhēng)對(duì)手微軟,、Yelp和Expedia一直在鼓動(dòng)該機(jī)構(gòu)利用訴訟來(lái)打擊谷歌,。(福克斯商業(yè))
樹(shù)大招風(fēng),。谷歌的發(fā)展必然會(huì)引發(fā)競(jìng)爭(zhēng)對(duì)手的焦慮,,而另一方面,一個(gè)企業(yè)在發(fā)展過(guò)程中是否能夠循規(guī)蹈矩,,不做越軌之事,,也是值得深思的問(wèn)題。